Edme-François Gersaint
![''[[L'Enseigne de Gersaint]]'' (1720) [[Antoine Watteau]]'s last masterpiece presents an idealised vision of Gersaint's crowded art boutique](https://upload.wikimedia.org/wikipedia/commons/9/94/Gersaint.jpg)
Edmé-François Gersaint (1694–1750) was a Parisian ''marchand-mercier'' (merchant) who specialised in the sale of works of art and luxury goods and who is noted for revolutionising the art market by preparing, for the first time, detailed catalogs with descriptions of the work and biographies of the artist.
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